Lashed to a T

For “Lashed to a T” start-up, I developed a branding identity that speaks in soft tones and smooth lines, complemented by a logo that mirrors the delicate arc of a lash. With crafted copywriting and a focused social media strategy, we positioned "Lashed to a T" to seamlessly glide into the market, enchanting clients longing for a tranquil beauty retreat.

Art Direction, Copywriting & Branding

A collage of various images including perfume bottles, a group of diverse women, floral arrangements, abstract textures, and a logo for offpaper with a text block promoting beauty and skincare services. The background features beige and warm brown tones with stylized text on the left side.
Design board displaying branding elements, including color palette with beige, brown, teal, and yellow shades; logo variations with a stylized face and t, and typography featuring 'IvyMode' and 'Poppins' in different styles.
Collage of various textures including sand, rocks, crystals, fabrics, and natural elements, with a beige background and a small block of descriptive text.
A collage of fashion, beauty, and lifestyle images with warm, gold tones. It includes accessories, jewelry, fragance, a group of women, a person, objects like sunglasses, perfume, and a decorated interior space with sunlight and curtains.
Pattern of abstract line art faces on a beige background, with minimal brown outlines.
A social media content grid featuring beauty and makeup themes. It includes close-up photos of an eyebrow and eyelashes, illustrated profile portraits, and artistic text overlays. On the right, there are icons representing makeup products and tools such as eyelash curlers, brushes, and masks, along with a series of line art icons depicting eyelashes, eyebrows, and beauty-related items.
Design mockup featuring an Instagram profile, a business card, and a branded card with a face illustration. The Instagram profile shows a beauty service business called "lashed to a t" with makeup and eye images. The two cards display the business name and logo, with one in dark blue and the other in beige, set against a background split with beige and brown colors.