Pulse

Pioneering a brand for a modern and mindful financial app. Partnering closely with the client to fuse flair with education, striking a chord with Millennials and Gen Z demographic.


🎨 Art Direction & Branding

The word "pulse" written in bold, black, stylized font on a beige background.
A brand guideline page for a financial app called Pulse, featuring a purple section with the text "Get a pulse on your finances," and a beige section with a description of Pulse as a modern, mindful financial app for financial literacy.
Brand guideline document showcasing variations of the Dashpulse logo in different styles and colors on a gradient background, with a beige sidebar containing descriptive text.
Brand guideline document showing different color variations of the logo 'pulse', including main neutral logos in black and beige, and colored logos in red, beige, purple, dark blue, yellow, and pink.
A brand guideline infographic with a beige background. It features sections labeled 'pulse,' 'logo,' 'Main,' and 'Secondary,' along with instructions for font pairings and font names like 'Lust script,' 'Lust,' and 'Granville.'
Brand guideline infographic showing a color palette with six main colors and two gradient options. The colors are orange, navy blue, tropical green, cream, lavender, and pink. The infographic includes color codes and names with complementary neutral and background options.
Brand guidelines for Pulse, showing brand icons, quotes, and design accents in pastel colors, with examples of font styles and brand messages.
A brand guideline page showing photography options for diverse individuals, with four portrait photos of men and women in the top row and four lifestyle images of people interacting and posing in casual settings in the bottom row.
A mockup of a brand guideline page for Pulse, featuring a laptop displaying a financial website with the headline 'Get a pulse on your finances,' and various sections and images related to financial topics.