Rated Best In
Overall Value

The grocery delivery space has become cluttered with competitors. Despite strong awareness, people were still asking “What’s a Voilà?” We wanted to anchor our story in trust and value by bringing Sobeys, Farm Boy, and Longo’s together in one world. Additionally, we leaned on DIG insights: freshness, value, and proudly Canadian—crafted into a single, cohesive brand story, all grounded in the recent Sklar Wilton research where Voilà was Rated Best in Overall Value.